Show the world your BeautyMark!
An African inspired beauty brand that celebrates every individual's unique identity, complexion, and beauty.
TOP PICKS
The SERWAA Blush Duo
From subtle to bold, our blush duo powder formula offers buildable coverage in 2 beautiful hues!
Nile Butterfly Effect Mascara
Length, volume, and definition, all in one tube. Achieve the perfect lash look with our game-changing mascara!
An African City Matte Liquid Lipstick
9 beautiful shades that complement all skin tones. Wear alone or layer multiple shades to create unique combos. The possibilities are endless!
HERE'S WHAT OUR CUSTOMERS HAVE TO SAY...
Serwaa eyeshadow and blush palettes
Was so excited to receive my purchases! The pigmentation and formula in all the colors were Divine, so soft, blendable and even with blending the colors the vibrancy of the colors remained strong. Not to mention this palette was giving me all types of holiday vibes.
- Ayanna McKinley ( @cocolacegiggles )
Ayanna McKinley
SERWAA Eyeshadow Palette
Love my new products
Love my new make-up products. I literally threw out every other lip product that I owned! It was easy to shop and the delivery was super quick. Thanks Beauty marked!
Sheryl Thompson
SERWAA Lip Gloss Collection
Lips
I love this smooth lipstick I will be ordering more
Latoyia Berry
Nile Butterfly Effect Mascara
Best of the Best
I absolutely love how it goes onto my lips all soft and smooth. And it’s very shiny, which makes it pop!
Denetta Grayson
SERWAA Lip Gloss Collection
Great product
Love mascara it's just want I thought it would be.😍
Latoya Lucas
Nile Butterfly Effect Mascara
Excellent customer service and fast shipping
Not only are the liquid lipstick amazing. The customer service is great and shipping was fast
Lillian Simpkins
An African City Matte Liquid Lipstick
Pigmentation is fire!
This palette is my new favorite, I love all the colors on it, there's something for every occasion, from work to a party. I love the size, it's light to handle. I absolutely recommend
Adaolisa
SERWAA Eyeshadow Palette
I am in love!
This is my new go to brand for lipgloss and matte lipsticks. I have several different brands that are good but this is a GREAT product. I am able to put on the various shades and feel beautiful with no makeup...just my sexy lips!
Jacqueline Mitchell
SERWAA Lip Gloss Collection
Great quality
The colors are rich and stay on all day. I got so many compliments on these colors.
Dawn Knight
An African City Matte Liquid Lipstick
A Message From the Owner
"I used to be the dark-skinned girl who struggled to find shades that showed up on my skintone. I created BeautyMarked & Co. to change the notion that women of color could only wear certain colors. You can wear any shade or color regardless of your skin tone."
- Nana Serwaa (Founder, CEO)
Click here to read more about us.
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Enjoy Now, Pay Later
Buy now and pay later in 4 interest-free installments. Click here to learn more about afterpay.