Show the world your BeautyMark!
An African inspired beauty brand that celebrates every individual's unique identity, complexion, and beauty.
TOP PICKS
The SERWAA Blush Duo
From subtle to bold, our blush duo powder formula offers buildable coverage in 2 beautiful hues!
An African City Matte Liquid Lipstick
10 beautiful shades that complement all skin tones. Wear alone or layer multiple shades to create unique combos. The possibilities are endless!
HERE'S WHAT OUR CUSTOMERS HAVE TO SAY...
Love!
Love the color and that it doesn’t dry out your lips!
Veronica Svendsen
An African City Matte Liquid Lipstick
Great matte lipstick
I love the matte lipstick. It is extra smooth and doesn't leave your lips feeling dry like other brands do. You don't even feel as if you have any lipstick on.
Luny Placide
An African City Matte Liquid Lipstick
Love the look
This color matches perfect with my skin color. The matte look is perfect
Angela Riley
An African City Matte Liquid Lipstick
Love the colors
I have been wanting to purchase from this company for a while. I finally made my mind up and I’m so glad that I did!! I ordered 3 lipsticks, 2 lipglosses and the makeup bag!! Omg the site did not do the actual product any justice to me!! I love the matte look. I will definitely order again!!
Angela Riley
SERWAA Cosmetic Bag
Absolutely amazing and customer service was top tier!
India Johnson
An African City Matte Liquid Lipstick
In love
This matte lipstick is awesome; and a little goes a long way!
Necola Powell
An African City Matte Liquid Lipstick
So smooth and rich
This blush duo is stunning and it feels so smooth like butter. Very pigmented, I’m dark brown skin (MAC NW48) and it is so pretty on my deep skin, a little goes a long way.
Dawn Magee
SERWAA Blush Duo
Best liquid lipstick
I just ordered Khartoum, Kampala and Asmara. This is the best liquid lipstick formula hands down!! Very pigmented and not drying at all like a lot of matte formulas, so happy with my purchase. I plan on buying them all!! Also wanted to add I ordered on a Thursday night and received my package on Saturday afternoon, very fast shipping.
Dawn Magee
An African City Matte Liquid Lipstick
Love!
I recently received 3 liquid lipsticks as a gift and I love them all. The formula is great, pigment is amazing. I will purchase more in the near future.
Meka
An African City Matte Liquid Lipstick
Seriously the BEST
I absolutely love this mascara it's SUPER dark The wand is genius it really gets ALLLLL your lashes. You won't be disappointed with this purchase
Alexis Smallwood
Nile Butterfly Effect Mascara
A Message From the Owner
"As a dark-skinned woman, I struggled with the idea that I could only wear certain colors, and it was extremely difficult to find makeup on the market that showed up on my skin tone. I created BeautyMarked & Co. to change the notion that women cannot wear certain makeup because of the color of their skin. You can wear any shade or color regardless of your skin tone."
- Nana Serwaa (Founder, CEO)
Click here to read more about us.
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